PRIVACY POLICY

Last Updated: 01-01-2026
Applicable to All Games and Applications Published by MATRIX GAMING

1. Introduction

This Privacy Policy explains in detail how MATRIX GAMING (“we,” “our,” or “us”) collects, uses, processes, stores, and shares information when users access or interact with any of our mobile games, applications, related websites, and digital services (collectively, the “Services”). We are committed to protecting your privacy and ensuring that your personal information is handled responsibly and in accordance with all applicable data protection laws, including the General Data Protection Regulation (GDPR), the Children’s Online Privacy Protection Act (COPPA), the California Consumer Privacy Act (CCPA/CPRA), and other global privacy standards.

By accessing or using any of our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described herein. If you do not agree with these terms, please discontinue use of our Services.

2. Information We Collect

2.1. Information You Provide Directly

Our games are designed for entertainment and do not require users to create accounts or submit personal details such as full names, email addresses, phone numbers, or identification information. Under rare circumstances, if you contact us via email for support, we may receive your email address solely for customer assistance purposes. We do not link this information to device identifiers or gameplay activity.

2.2. Information Automatically Collected

When you use our Services, certain information is collected automatically by third-party service providers and SDKs integrated into our apps. This information is essential for analytics, advertising, crash diagnostics, gameplay optimization, and ensuring the overall functioning of our apps. This may include:

Device identifiers such as Advertising ID (GAID/IDFA)
Device model, manufacturer, hardware type, and operating system version
IP address (used only to estimate general region/country, not precise location)
App version, installation source, and session duration
Gameplay events, in-game actions, achievements, and progress
Crash logs, diagnostics, and performance metrics
Network type, language settings, and device capabilities

This information does not personally identify you. It is processed to improve game stability, ad relevance, performance, and overall user experience.

3. Children’s Privacy (COPPA Compliance)

Our Services are intended for general audiences and are not targeted toward children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If we discover that a child has provided personal data, we will take immediate steps to delete such information. Parents or guardians may contact us at mg.matrixgamingg@gmail.com to request data deletion.

4. How We Use the Information

We use the information collected through our Services for the following purposes:

To operate, maintain, and improve our apps and gameplay features
To analyze engagement and understand how users interact with our Services
To run in-game advertising, including contextual and consent-based personalized ads
To detect and prevent security issues, fraud, and policy violations
To comply with legal obligations and protect user safety
To fix bugs, reduce crashes, and enhance performance
To deliver a seamless experience across different devices and platforms

We do not sell user information to third parties.

5. Third-Party SDKs and Partners

Our applications integrate several third-party software development kits (SDKs) and advertising partners. These partners process information under their own privacy policies. We encourage users to review their policies:

5.1. Google AdMob (Advertising)

AdMob provides ad activity measurement, fraud prevention, and contextual or consent-based personalized advertising.
Privacy Policy:
https://policies.google.com/technologies/ads
https://support.google.com/admob/answer/6128543

5.2. Google Firebase Analytics & Crashlytics (Analytics & Crash Reporting)

Firebase helps us measure app usage, track user behavior, identify crashes, and improve performance.
Privacy Policy:
https://policies.google.com/privacy
Firebase Terms:
https://firebase.google.com/support/privacy

5.3. Unity Technologies (Unity Ads, Unity Analytics, Unity Mediation)

Unity may collect device identifiers, analytics events, and ad engagement metrics.
Privacy Policy:
https://unity.com/legal/privacy-policy

5.4. IronSource LevelPlay (Unity LevelPlay Mediation Platform)

IronSource assists with ad mediation, optimization, and delivery.
Privacy Policy:
https://developers.is.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/

5.5. AppLovin MAX (Ad Mediation)

AppLovin helps serve ads, optimize ad performance, and manage mediation networks.
Privacy Policy:
https://legal.applovin.com/privacy/

5.6. AdInMo (In-Game Advertising Platform)

AdInMo provides non-interruptive in-game ads placed on billboards or surfaces. They collect display metrics for ads shown in the gameplay environment.
Privacy Policy:
https://www.adinmo.com/privacy-policy/

5.7. GameAnalytics (Optional Per-App Analytics)

GameAnalytics collects player behavior data to help improve game design and user engagement.
Privacy Policy:
https://www.gameanalytics.com/trust/privacy-notice

5.8. Other Advertising Partners

Some partners involved in mediated ad networks include Chartboost, Facebook Audience Network (Meta), Vungle, and others. Their data practices are covered under AppLovin MAX or IronSource depending on mediation settings.

6. Legal Basis for Data Processing (GDPR)

For users located in the European Union, we process data based on the following lawful grounds:

Consent: When users agree to personalized ads through Google UMP or similar consent systems.
Legitimate Interests: For app security, analytics, crash diagnostics, and non-personalized advertising.
Performance of Contract: To provide functional gameplay and maintain the app experience.
Legal Obligation: To comply with applicable laws and requests from regulatory bodies.

Users may withdraw consent at any time via in-app settings or device privacy controls.

7. Data Sharing and Transfers

We may share anonymized, non-identifiable information with third-party partners solely for operational purposes such as analytics, ad delivery, fraud prevention, crash resolution, and performance optimization. Data may be processed on servers located outside your home country.

All data transfers comply with GDPR Standard Contractual Clauses (SCCs) and other global data protection requirements.

8. Data Retention

We retain information only for as long as necessary to serve its intended purpose:

Analytics data: Up to 24 months
Crash logs: Up to 12 months
Advertising data: Managed by respective ad networks
Email communication (support): Until the request is resolved

If you wish to request deletion of your data, please contact us at mg.matrixgamingg@gmail.com.

9. Your Rights

Depending on your location, you may have the following rights:

Right to Access: Obtain copies of data associated with your device.
Right to Rectification: Correct inaccuracies in your information.
Right to Erasure (“Right to Be Forgotten”).
Right to Restrict Processing.
Right to Object to certain types of processing, such as personalized ads.
Right to Withdraw Consent at any time.
Right to Data Portability under GDPR.
Right to Opt-Out of the sale/sharing of personal information under CCPA.

Requests may be submitted to mg.matrixgamingg@gmail.com.

10. Advertising and Opt-Out Choices

You may disable personalized ads at any time through:

Google UMP Consent Form (EU/UK)
Android Settings → Privacy → Ads → Reset/Opt-Out of Ads
Ad network privacy dashboards listed in Section 5

Even after opting out, you will still receive non-personalized, contextual ads.

11. Security Measures

We utilize technical and organizational safeguards to protect your data from unauthorized access, misuse, or loss. These include encryption, limited access, secure servers, regular SDK audits, and compliance with mobile security standards. However, no method of transmission is entirely secure, and we cannot guarantee absolute protection.

12. External Links and Third-Party Content

Advertisements displayed in our apps may lead to third-party websites or app store listings. We are not responsible for the privacy practices, content, or security policies of external platforms. Users should review the privacy policies of any external site before providing personal information.

13. International Users

Our Services are operated globally. By using our apps, you acknowledge that your information may be processed in countries other than your own, where data protection laws may differ. We ensure that all transfers comply with applicable laws and that adequate safeguards are in place.

14. Changes to This Privacy Policy

We may update or revise this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be published on our official website. Continued use of our Services after changes signifies acceptance of the updated policy.

15. Contact Us

For questions, complaints, or data requests, please contact us at:

📧 mg.matrixgamingg@gmail.com
🌐 Website: https://www.matrixgamingg.com/contact
🕒 We will respond within 30 days, or sooner when required by law.

Cross-Reference of Policies

To ensure transparency and easy access, all MATRIX GAMING users can view our other related policies from any policy page:

Terms & Conditions: https://www.matrixgamingg.com/termsandconditions-games
Cookie Policy: https://www.matrixgamingg.com/cookiepolicy
End-User License Agreement (EULA): https://www.matrixgamingg.com/eula-games

We encourage you to review these documents regularly to stay informed about our practices and your rights while using our games, including Tricky Insight Maze Escape 3D, Maze WarFront, Speedway Street, MathXcel, EquationX, and any future MATRIX GAMING games.